When was jameson first made

During the s, kick-started by a hefty cash injection from Brussels, Ireland experienced an astonishing upsurge in economic, artistic and social confidence. The first real export market to be developed was South Africa, where Jameson benefitted from a presence before Pernod acquired power brands such as Chivas and Absolut.

But Pernod realised it had to be far more than simply Irish. Lundberg sees it rather differently. Not being a Scotch almost certainly helps. You can certainly criticise Jameson for failing to premiumise. The next big milestone will be to achieve 5m case sales in the next months, reckons Lundberg.

Whiskey lovers can still tour either one of the distilleries, but true history buffs might prefer the one in the Irish capital. Pernod Ricard, one of the largest liquor companies in the world, and based in France, acquired the Jameson brand when it purchased Irish Distillers in The barrels were formerly used to age bourbon, which helps to impart the whiskey with notes of vanilla and toasted wood.

Good things come in threes, according to Jamo. When Pernod Ricard purchased Jameson, only half of its whiskey left the country, and about half a million cases were produced annually. Today, 90 percent of the 4. Jameson is the 1 Irish whiskey in the world. So what were the ingredients for his success? Genes, innovation, and a bit of old fashioned hard work.

The crest and motto were awarded to the family for fighting pirates in the s. He also carried on their tradition of seamanship by sailing the seas to sell his whiskey worldwide. Hard work is pivotal to the Jameson brand, and it all started with the man himself.

John Jameson was known to reward his workers far and beyond the norms of the time and his employees were central to the success of the distillery. So much so that the emblem of the barrelmen has been instated on all Jameson bottles as a nod to the backbreaking work performed by the distillery workers.

To this day the company are proud to be a whiskey made by hard working people, for hard working people. Another mark left by John Jameson on the Irish whiskey industry is his commitment to quality and innovation.

He hand-picked raw ingredients and barrels and accepted nothing less than the highest quality. He paid more for grain, aged his whiskey longer than competitors and invested in the welfare of his employees which is maybe why they forgave all the previously mentioned micro-managing.