Faygo might seem like they're the trendy new kid on the block, but the company was actually formed in the early 20th century. According to the Detroit Historical Society , brothers Ben and Perry Feigenson had just immigrated to the US from Russia when they started their bottling business in Originally, the Feigenson Brothers Bottling Works bottled soda water, mineral water, and beer, but the brothers tapped into their background to create something entirely awesome.
The brothers were also experienced bakers , and stumbled on the idea of infusing their bottled waters with the flavors of their most popular types of frosting. The first were grape, strawberry, and fruit punch, and those original bottles were sold off the back of a horse-drawn wagon. Freshness was a key selling point, too, and even now, they remain a home-grown sort of company.
After they changed their name to Faygo in to make it easier to fit on the bottles , they moved their facilities to a Gratiot Avenue location in Detroit, where they remain.
Do you call it "pop" or "soda"? Whichever term you use, you probably feel very, very strongly about it. Fans of Faygo know they're firmly on the side of calling it "pop" — so much so that they officially call their strawberry flavor Redpop. The Detroit Sign Factory says the Feigenson brothers' creation was given the nickname "pop" because of the sound the bottles made when they were opened, and even though that definitely served to help popularize the term, they didn't invent it.
The Online Etymology Dictionary says "pop" as a term for flavored, carbonated beverages dates back to , when it was first used in a letter to describe "A new manufactory of a nectar, between soda-water and ginger-beer So sorry, Faygo, you didn't come up with the term, but you did make it popular — and you helped spur on one of the English language's great debates.
In , The Detroit News looked at not just the history of Faygo, but the impact they've had on the industry. At the time, Faygo products were sold in most states east of the mighty Mississippi, but the innovations that happened at their plants changed the industry from their relatively small distribution all the way up to giants like Coca-Cola and Pepsi.
The first thing they introduced to the industry was the twist-off cap, now used by pretty much every large soda or pop company. The other was a bit more complicated, and took some heavy lifting from Faygo's chemists. Until the s, Faygo had a limited shelf life. No one wants to see their product wasted, so Faygo turned to a group of chemists to find out what was happening and what could be done about it.
They found the water contained chemicals that were harmless, but cut down on how long the CO2 lasted in the bottles. A little bit of hard work later, and Faygo chemists created the water filtration process that gives carbonated beverages their long shelf life today. Celebrity endorsements are nothing new, and you can tell a lot about a product based on who they get to advertise. Pepsi had Joan Crawford guiding their business decisions, after all, and that just says "class.
G-Mike: "I like how the bottles are just enough like the brand they're trying to copy. This definitely isn't. Mikey: "It smells nice. It smells like floor cleaner. It smells like Jolly Ranchers. None of the Juggalos could initially tell that it was flavored with artificial sweeteners.
J Breezy: "It tastes just like regular ginger ale! G-Mike: "This a classic. It's the 'Stairway to Heaven' of Faygo. I feel like it's going to get stuck to my stomach lining in the best way.
This is because it doesn't eat through all the wiring at concert venues. So it's no surprise that the Juggalos loved this flavor. It tastes like an ICP concert. When it's hot and you're just like, 'thank God,'" G-Mike said.
Mikey: "I prefer Faygo cola over Coca-Cola all day. But I'm more of a Pepsi fan. This is like a stronger Pepsi but a weaker Coke. It's a happy medium, which is what makes it better. Mikey: "How many companies out there are this diverse? I mean they have a rye soda, are you kidding me? The good Robitussin, not the shitty one.
The grape Robitussin. The three Juggalos and even Bon Appetit loved this soda. Mikey: "This is a classic. Everyone sells this at the Gathering. Mikey: "It's pleasant. Maybe one day, when they get a new CEO, they might change their way of thinking.
But whoever's in charge now wants to steer clear of Insane Clown Posse. They consider themselves a family product. I guess they don't make it to throw at each other. Mark Frankhouse Published: January 29, Readers also liked… The historic — and possibly haunted — Traverse City State Hospital is offering 'after dark' tours next month Sep 16, Most Popular Most Read.
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